It’s been almost four years since actress, Genevieve Nnaji launched her clothing line, Genevieve which she later rebranded to St Genevieve. She became
It’s been almost four years since actress, Genevieve Nnaji launched her clothing line, Genevieve which she later rebranded to St Genevieve. She became the first Nigerian celebrity to have her clothing brand listed on E-Commerce platform, Jumia. Her designs were simple and relatable while her pricing was affordable. But today, nothing is ever heard of the clothing line and it doesn’t look like the actress is interested in pursuing that line of business any more. A quick look at Jumia, the female fashion section specifically, shows that there is nothing from the fashion label displayed save for a shirt that looks masculine. This isn’t the first time the single mother of one will venture into a particular line of business only to abandon it later. She once tried her hands at music years ago during a ban of top Nollywood actresses by movie producers who felt the banned actress’ high handedness was getting out of line. Genevieve Nnaji ended that venture just after the release of one single and an accompanying video. Perhaps she may prove naysayers wrong and revive St Genevieve or it may be that the fashion line is as good as dead. Time will tell.
