Media personality and brand ambassador to several brands, Toke Makinwa is taking her act of kindness several steps further than she usually does with
Media personality and brand ambassador to several brands, Toke Makinwa is taking her act of kindness several steps further than she usually does with her decision to reward four people with N3million via her recently launched #OnBecomingEmpowered, a platform through which she hopes to empower people the much she can via monetary gifts and motivational speaking.
According to the author of ‘On Becoming’ which the project is named after, it is her own little way of saying thank you and also a call to action to get minds thinking right. The reason for #On BecomingEmpowered or #Imusthavemyown Toke Makinwa says, is because life can happen at anytime having seen what it is to have one’s life change positively or otherwise over night.
“I have seen things change overnight; from losing my parents at the age of 8 to going thru the most heartbreaking divorce at 30! I keep thinking what if? What if I didn’t have a job, a dream, purpose etc. We all must be prepared. It breaks my heart to see people on social media daily in need and I can’t reach everyone. I think people feel stuck and in order to become some more, we must empower our minds. It’s not about the money, it’s about impacting lives and this year we will start with business ideas, next it’ll be education. I truly want those who genuinely need the money to win the grant to do a one minute video with your ideas and make it creative. Have fun with it as it’s going to be a fun process so get your videos up”
To be a part of the competition which is open to everyone and will last for three weeks:
1. You are to upload a one minute video sharing with us what winning the grant will do for your business. If you can film what you do it’ll increase your chances of being shortlisted to the next round.
2. Upload your video on Instagram using the hashtags #OnBecomingEmpowered #Imusthavemyown and tag @onbecomingbytokemakinwa. We will repost the most engaging videos and be in touch with the people who are selected.
3. A pitch will be required of you, you will pitch your ideas/business plan to a panel (members of the panel will be revealed soon) and if you go thru successfully, you will be invited to an empowering brunch where you get to learn from those who were once where you are now.
Continuing, Toke Makinwa who recently won the Style Influencer of the year in Africa courtesy Glitz Style Awards said, “This will hopefully be the first of many to come. If we can only just pay it forward a little maybe, just maybe we can build for ourselves a little heaven here on earth. I wish you all the best, remember if you’ve started your business and you feel the money will help you grow please apply, if you haven’t started don’t be intimidated please apply and if all you have is a dream, please apply too. I can’t reach everyone but God put it in my heart to do this and I’m hoping lives are inspired and truly blessed as we begin.”
