After seven years of a successful music relationship, Tiwa Savage who likes to refer to herself as number one African Bad girl has ended her soujourn
After seven years of a successful music relationship, Tiwa Savage who likes to refer to herself as number one African Bad girl has ended her soujourn with Don Jazzy led record label, Mavin Records and has signed on with Universal Music Group, UMG, a music based global entertainment organisation.
Unlike other muscal artists and their record labels, Don Jazzy and Tiwa Saage parted ways amicably and bot resolved to remain friends. Under her agreement with UMG, her future music will be released internationally through group’s operations in more than 60 countries worldwide. Projects will be executively produced by Efe Ogbeni of Regime Music Societe and Vannessa Amadi-Ogbonna.
Speaking on the deal, Tiwa said: “My biggest goal is to make Africa proud. I’m so excited for this moment and I’m thankful to Sir Lucian Grainge and my new UMG family for their belief in my dreams. I’m looking forward to this next chapter in my career and I’m more ready than I have ever been.”
Adam Granite, EVP Market Development, Universal Music Group said, “We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world. As one of Africa’s most successful, influential and dynamic singer- songwriters, Tiwa has truly global ambitions and UMG is committed to help her in achieving them.”
Efe Ogbeni and Vannessa Amadi-Ogbonna of Stealth Management said, “We’re very proud to be a part of this ground-breaking partnership between Tiwa Savage and Universal Music Group. Tiwa is undoubtedly the most hardworking and talented female artist crossing over from Africa to the rest of the world, and UMG has demonstrated its commitment to the continent by placing its formidable machinery behind her amazing career. Partnerships like these symbolise the hopes and dreams of so many talented artists back home in Africa and it is an honour to be the executive producers of her project.”
