After 15 years of false starts and her inability to attend a fashion school like she had always wanted to, tennis star, Serena Williams has finally de
After 15 years of false starts and her inability to attend a fashion school like she had always wanted to, tennis star, Serena Williams has finally decided to brave it and launch herself named eponymous fashion line. The affordable 12 piece capsule goes beyond tennis-approved athleisure and into unexpected territory with pieces like vintage-inspired structured denim, sexy slip dresses, overall dress with chain straps, high-waisted jeans, and denim mini skirt with a total of 75 new styles to come.
“I got tired of seeing all this 90% stretch denim so I wanted to go back to structured denim, like what the original jeans were like.” Williams explained.
Serena Williams says strength and positive affirmations were the key things that inspired the pieces from her new collection.
“My inspiration was strength, bringing femininity and strength to the modern woman. My goal is for women to feel confident and sexy when they’re wearing it. It’s practical and wearable, yet it makes you feel good and walk taller, everyone should have that feeling.”
The mother of one added that her 9 month old daughter, Olympia also served as a major source of inspiration for her designs.
“Ever since giving birth to Olympia I was like, ‘Okay I have a daughter, I want her to feel good about herself.’ She is strong already, so I want her to feel beautiful and I want to spread that message through the collection,” Williams said.
Serena also revealed that there is something in the works coming from little Olympia in the future.
“Olympia is coming out with a piece or two in the collection,” she said.
