The new campaign for the fall 2017 Viva Glam initiative featuring Taraji P. Henson as the face of the campaign has gone live, and it's all about shade
The new campaign for the fall 2017 Viva Glam initiative featuring Taraji P. Henson as the face of the campaign has gone live, and it’s all about shades of gold. The two new products are a coppery brown with a frosty gold finish, and a rich bronze gloss shot through with golden pearl.
Both lip products are expected to debut internationally early next month with 100 percent of the proceeds donated to the MAC AIDS Fund, an initiative it has been involved in, in the last 20 years, donating hundred of millions of dollars. The organization supports innovative programs that deal directly with the most marginalized, stigmatized and under-heard victims, within the global HIV and AIDS communities.
This is the second time that Taraji P. Henson will be fronting the Viva Glam campaign. She joins other celebrities like Miley Cyrus, Eve, Lady Gaga, Ariana Grande, and Nicki Minaj who have designed exclusive Viva Glam lipsticks.
