Last month, premium vodka, Smirnoff, at the Oriental Hotel, Victoria Island, Lagos, launched the newest addition to its range: The Smirnoff X1. The un
Last month, premium vodka, Smirnoff, at the Oriental Hotel, Victoria Island, Lagos, launched the newest addition to its range: The Smirnoff X1. The unveiling coincided with brand ambassador, DJ Spinall’s ‘TEN’ album launch. Triple distilled, extra smooth, the Smirnoff X1 which was created with the Nigerian consumer in mind, is a perfect drink for a good time. Speaking at the launch, Smirnoff Brand Manager, Toluwalashe Ogunyemi, said, “The X1 is a wonderful addition to the Smirnoff family. We are proud to say our consumers will enjoy the same great taste that they have come to associate with the Smirnoff range.” Being a brand ambassador of the iconic premium spirit brand from the stable of Diageo Nigeria Plc, it only made sense that DJ Spinall used the opportunity the latest addition provided to launch his new album. ‘Ten’. Echoing Smirnoff, DJ Spinall said “Music is my way of bringing people together. I believe in openness, it’s a part of me and it’s a part of what I stand for.” Notable faces at the launch party hosted by Ben Foster included his fellow DJs; DJ Jimmy Jatt, DJ Enimoney, DJ Lambo, DJ Debby as well as music artistes; Niniola, Shaydee, Reminisce, Yung L, Orezi, Koker, Runtown, and many others. Smirnoff is recognised worldwide as the world premium vodka drink and also the world’s most renowned party brand where high energy parties are occasioned.
