The Pantone Colour Institute, consulting service that forecasts global color trends and advises companies on color in brand identity and product devel
The Pantone Colour Institute, consulting service that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset, has named ultra violet as the colour of the year 2018. The Pantone Color Institute is recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity. The Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.
A dramatically provocative and thoughtful purple shade, Pantone 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. The Pantone colour of the year has come to mean so much more than what’s trending’ in the world of design. Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Institute’s year-round work doing the same for designers and brands.
