LuLu lingerie Limited, a premium inner wear destination for all shapes and sizes will be opening its third store in the Palms Shopping Mall in Lagos o
LuLu lingerie Limited, a premium inner wear destination for all shapes and sizes will be opening its third store in the Palms Shopping Mall in Lagos on the 27th August 2017. The new Lagos location will open with four new brands, including Nubian Skin, Erica M, Elomi, and Goddess.
As Nigeria’s wholesale distributor and retailer of multi-brand underwear, sleepwear, and intimate apparel and the authorized Hanes brands reseller and wholesale distributor, LuLu lingerie focuses on quality innerwear to cater to the growing demand in West Africa, with a strong focus on the Nigerian retail market. LuLu offers quality name brand innerwear in an assortment of sizes and styles to accommodate the full spectrum of body styles and shapes.
The store sell bras, panties, shape wears, swimwear, men’s underwear, men’s undershirts, children’s underwear, socks, T-shirts, active wears etc. Brands include LuLu, Hanes, Bali, Just My Size, L’eggs, Playtex, Wonderbra, Shock Absorber, and Maidenform. The company sells more units of intimate apparel than any of its competitors, thus redefining this retail market in Nigeria, the largest economy in West Africa.
With its first flagship store in Jabi Lake Mall, Abuja and the second store at Polo Park Mall in Enugu, Lulu lingerie is prepared to meet the aspirations of the Nigerian woman as each LuLu location has custom-made fixtures and fittings, spacious dressing rooms, as well as a projection installation featuring exclusive brands. LuLu offers a wide array of customer services, including professional bra fitting, and a service that educates customers on unfamiliar brands that offer design elements to which they have not been previously exposed.
The depth of brands enables LuLu’s customers to make informed decisions on what works best for them in terms of size, style, fit, design, fabric, and price. As a pioneer and category leader in the intimate apparel industry in West Africa, the company will open additional stores in Port Harcourt and Kano in the next 24 months to cater to the growing demand for quality innerwear at mass-market prices.
