American fashion house, Tommy Hilfiger has tapped British Formula 1 star, Lewis Hamilton who has 62 Grand Prix wins under his belt, the second highest
American fashion house, Tommy Hilfiger has tapped British Formula 1 star, Lewis Hamilton who has 62 Grand Prix wins under his belt, the second highest tally ever, after Michael Schumacher, as its new face for their menswear line.
“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys,” said Tommy Hilfiger.
“He has built his incredible career as a racing driver with passion, dedication and extremely hard work, values that I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motor sport.”
“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger,” said Lewis Hamilton. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking TOMMYNOW experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand.”
The new partnership marks the latest in a string of high profile collaborations which Tommy Hilfiger has embarked upon, the most recent being with Gigi Hadid.
