Kim Kardashian-West rakes in $14m as cosmetics sells out in minutes

Kim Kardashian-West rakes in $14m as cosmetics sells out in minutes

Kim Kardashian West's beauty line, KKW Beauty, made up of crème contour and highlight kit, officially went public yesterday and literarily broke the i

MUAs, Tara Durotoye and Jide of St Ola in beauty collaboration
Easter bloom: Pastel makeup inspiration
10 of the most stunning beauty looks from the AMVCA

Kim Kardashian West’s beauty line, KKW Beauty, made up of crème contour and highlight kit, officially went public yesterday and literarily broke the internet as it sold out within minutes. The beauty brand which was sold online with 300,000 units of the makeup netted the reality star and business woman $14.4 million in sales as rightfully predicted.

Kim took her twitter within minutes of the product being sold out to express her excitement.

The crème contour and highlight are just a teaser to what she actually has in store. Kim hinted earlier in the month when she announced that she was kick starting her beauty empire that in addition to launching a fragrance at the end of the year, all her beauty products will be sold on her beauty website, KKWbeauty.com