In line with one of its objectives to be more than just a bank that disperses banking services, but to touch different aspects of its numerous custome
In line with one of its objectives to be more than just a bank that disperses banking services, but to touch different aspects of its numerous customers’ lives and the community as a whole, Guaranty Trust Bank Plc has debuted a short film in honour of World Autism Awareness Day. Aptly named ‘A Mother Knows,’ the short film is part of the bank’s continued effort in addressing the neglect and stigmatization of children living with Autism Spectrum Disorders (ASD) in Nigeria.
The film which was created in an effort to speak up against the stigmatization of people living with Autism and other developmental disorders, tells the story of a young boy growing up with autism and the impact of the condition on his family as they raise him.
With 1 in 160 children living with Autism Spectrum Disorders (ASD) worldwide according to the World Health Organization, WHO, it is worthy to note that in Nigeria, even though there are quite a number of children living with the condition, it is unfortunately, hardly diagnosed, rarely understood and children with ASD often suffer neglect and stigmatization.
To address these challenges, GT Bank launched the Orange Ribbon Initiative to support children and adults living with Autism and other developmental disabilities as one of its Corporate Social Responsibilities. Through this initiative, the bank has, over the last seven years, had more than 14,000 people trained on how to manage ASD, provided free one-on-one consultation services to over 3,200 children and led a sustained campaign to tackle the stigma facing people living with autism.
Guaranty Trust Bank plc is a Nigerian financial institution that has maintained a defined Corporate Social Responsibility (CSR) strategy since its inception in 1990. The Bank actively supports numerous programmes across Africa that positively affect Infant and Maternal Healthcare, Education, the Art, Community Development and the Environment.
As an institution that is passionate about helping young people achieve their dreams, it has continued to lead initiatives and create programmes that ensure that every child, regardless of their challenges, has all the support they need to reach their full potential.
Watch ‘A Mother Knows’ below:
