Empire Mates Entertainment, EME which used to be a record label and was home to Wizkid, Skales, Shaydee and still home to the first lady of the former
Empire Mates Entertainment, EME which used to be a record label and was home to Wizkid, Skales, Shaydee and still home to the first lady of the former record label, Niyola has now evolved as a full fledged media agency. Floated way back in 2001/2001 by pilot, Tunde Demuren and his good friend, singer and actor, Banky Wellington, the company now wants to take on bigger responsibilities while also signing up people outside of the music industry to manage.
The singer took to his instagram page to make the announcement. In a lengthy post, he said, “EME was floated way back in 2001/2002 in my dorm room at my University in NY. The reason we used the word “Empire” was because Tunde and I were crazy enough to dream that we could build a company that would eventually become an Empire, one that would serve as the launching pad for not only my career goals in music, movies and other interests, but one that would also serve as a stepping stone for other talents to become more successful and achieve their goals as well.
“We started the record label part of it right there in my room, which we relocated to Lagos around Vals day 2008 and we thank God for guiding and crowning our efforts thus far. We’ve played our little part in helping discover/boost the careers of a number of talents in the music business; artists, producers and engineers and we are forever grateful for the opportunity to live out our dreams by giving others a platform to shine as well. In January of 2017, after nine years of being in the Nigerian Music Industry, we decided it was time to quietly close the Record Label Arm of our business.
“Now the full gist: @adesuaetomi @toolzo @ebuka, have all signed to EME as the company has now evolved into a full fledged media agency that focuses on creative marketing, advertising, pr, brand events/activations and a talent management firm. Essentially we have restructured our business and instead of operating just as a record label, we have expanded and changed our focus a bit. And it has been amazing and fulfilling. Behind the scenes, we have been able to impact the launching and marketing of a number of brands and companies the way we did artists but even in the talent management side, we are no longer restricted to working with just music artistes.
“We still work with musicians, but we also work with radio and television presenters, actors and we are evaluating sports management as well. The goal was always to find talents and brands we believe in, and partner with them to help them become more successful. Now we have expanded to do that for more than just the music business. We are excited about our client portfolio: the corporate brands we rep, as well as the talents. At the moment, our clients are: @djxclusive83, @ebuka, @toolzo, @adesuaetomi, and of course yours truly, Mr W and a few corporate brands as well.
“Talk to us for all things marketing/advertising/pr/media/entertainment. We shoot tvc and documentaries just as great as we do music videos. We launch brands and products as well as we have launched artists. Need some help with your digital marketing? Need an ad campaign? Influencers for your next launch? Finding the right brand ambassadors for your product? We are your one stop shop for the marriage between corporate Africa and Entertainment. @theofficialeme_ is our IG page, and for booking any of our clients pls holla at us directly. Grateful for our past, and excited about our future. This is EME. God bless you all and thanks for the support.”
