Cosmetics giant, CoverGirl has tapped vitiligo model, Amy Deanna to join the long list of celebrities, models and influencers who are representatives
Cosmetics giant, CoverGirl has tapped vitiligo model, Amy Deanna to join the long list of celebrities, models and influencers who are representatives of the cosmetic brand. As the face of the CoverGirl’s latest #IAmWhatIMakeUp campaign, Amy Deanna is making her mark as the company’s first spokesmodel with vitiligo, and proving that inclusivity is necessary and possible in all aspects of the beauty world.
“Vitiligo awareness is something that is very important to me. Being given a platform to do so mean so much. At the end of the day, I am just like everyone else, I just happen to have spots. It’s a part of my identity, but it doesn’t define who I am … For there to be so many of us and so little representation, it’s truly disheartening. I work with CoverGirl; I’m a black woman; I have vitiligo. That is empowering,” Amy Deanna says of her gig as the new face of the brand’s TruBlend foundation.
Fellow model, Winnie Harlow, says of Amy Deanna’s new endorsement deal,
“Before I started, there was no model with vitiligo. And if there was someone with it or something similar especially for a makeup brand, it was about covering it up, which is a choice but I believe shouldn’t be a norm. A young woman being casted for a beauty campaign, her vitiligo is secondary. Stop comparing, she is shining. Amy Deanna is a queen. She deserves this. Period. Keep breaking barriers queen, the sky is the limit.”
