Edward Enninful has been appointed editor-in-chief of British Vogue, succeeding Alexandra Shulman who was at the helm of affairs for 25 years. A forme
Edward Enninful has been appointed editor-in-chief of British Vogue, succeeding Alexandra Shulman who was at the helm of affairs for 25 years. A former style director at W Magazine, he will be the first male to edit British Vogue in its 100-year history, and will begin his new role in August.
Said to be one of the most talented and accomplished fashion editors in the world, he is an influential figure in the fashion community, having had commercial and consulting work with an illustrious list of fashion brands including Calvin Klein, Comme des Garçons, Christian Dior, Dolce and Gabbana, Celine, Lanvin, Giorgio Armani, Valentino, Jil Sander, Fendi and Gucci
Enninful has a strong track record of breathing fresh life into the titles he works with. His appointment to W magazine in 2011 helped transform the title’s fortunes, boosting ad pages by 16 per cent in 2012, the biggest year-over-year gain among fashion titles.
Enninful also spearheaded Vogue Italia’s ‘Black Issue’, an issue so successful that Condé Nast was forced to print an extra 40,000 copies. Indeed, Enninful understands the Vogue DNA. Until his appointment to W Magazine in 2011, he was a contributing editor at both American Vogue and Vogue Italia.
Ghanaian-born and London-raised, Enninful’s entry into fashion was as a model aged 16, having been scouted on the Tube by legendary stylist, Simon Foxton. His first shoot was with Nick Knight who introduced him to i-D magazine, and before long, he was assisting the title’s fashion director, Beth Summers while simultaneously studying for his degree at Goldsmith’s.
When Summers left the title, the then-18-year-old Enninful was appointed to her role making him the youngest-ever fashion director of an international fashion publication.
Enninful was awarded the Isabella Blow Award for Fashion Creator at the British Fashion Awards in 2014, followed by an OBE in 2016 for services to diversity in the fashion industry. Enninful’s appointment has been greeted with praise from the fashion community, in which he is well liked and widely respected.
