Yes! She does run the world as we now know that a post from the pregnant singer on Facebook and Instagram now has the ad equivalent value of more than
Yes! She does run the world as we now know that a post from the pregnant singer on Facebook and Instagram now has the ad equivalent value of more than $1 million, according to a new report from D’Marie Analytics, which tracks social media reach. This makes her the most valuable personality on social media, a feat that’s even more impressive when you consider that she’s only the 22nd most followed person online. Last year, market research firm NPD crowned Rihanna as the most marketable celebrity with Beyoncé close behind.
Beyoncé’s success is said to be likely, largely due to the authenticity she manages to convey to her fans through her posts which are majorly pictures of herself with daughter Blue Ivy Carter and informational pieces celebrating Black History Month. A recently unveiled image of baby bump also overtook a Selena Gomez Coke ad to become the most-liked Instagram post of all time.
In the last two months, she’s grown her social media following by almost 6 million to 177.5 million fans across Facebook, Twitter and Instagram while her long-dormant Twitter account still gains almost 2,000 followers daily. D’Marie based its ranking off 56 metrics including reach and engagement, and currently has Gomez just behind Beyoncé. The 24-year-old is the second-biggest social media influencer, with a post from the ‘Hands to Myself’ singer worth an estimated $775,000 each across Twitter, Instagram and Facebook.
Among those that have ridden on Beyoncé’s coattails are Pepsi, which reportedly paid her $50 million in 2012 for endorsements that included an Andy Warhol-esque image featuring the singer alongside the iconic soft drink can. ‘Fifty Shades of Gray’ also leaked its teaser two years ago via her Instagram.
