Dubai is fast becoming the hub for the launch of some of the world’s most expensive products and the latest addition to this is the Shumukh, the most
Dubai is fast becoming the hub for the launch of some of the world’s most expensive products and the latest addition to this is the Shumukh, the most expensive perfume in the world, valued at Dh4.752 million. However, to lay your hands on a bottle, potential customer would have to wait for at least four to six months to get their orders delivered.
Nabeel Perfumes Group of Companies, the manufacturers claim the bottle is adorned by 3,571 diamonds, topaz, pearls and gold. Asghar Adam Ali, founder and chairman of Nabeel Perfumes Group of Companies, said his latest innovation unites the art of jewellery and perfumery to create a one-of-a-kind masterpiece that tells the success of the great emirate through seven core design elements: Durra, the greatest pearl ever found; Baz, the imperial falcon; Aamal, the city of the future; Abjar, the noble steed; Narjesi, the rose in eternal bloom; Haibah, the most precious diamond; and Diwan, the home of heroes.
“Shumukh is inspired by and pays tribute to the emirate of Dubai, so there is no question to launch this masterpiece in any place other than Dubai,” Ali said.
On coming up with the idea for the world’s most expensive perfume, Ali says he wanted to create the most unique perfume masterpiece in the world. “Shumukh was an extension of my creative persona and fondness for exceptional unique pieces. This is a piece of art and the sales approach has to be different as well,” he explained.
“We have high expectations with this unique masterpiece and also we are getting international brand recognition with this launch so we are very optimistic. This is a made to order customised piece so each individual can have their own bespoke piece,” he said.
